I'm beginning to feel quite sorry for sales people.
They have to find a product they believe will make a positive difference to their customers, if they have values, this is a given. Then they have to be certain that their product has a competitive advantage. They must be vigilant their product retains this advantage throughout their employment (particularly tough in IT). Without these, retaining a core belief in what they're selling is nigh on impossible. But the hardest part of all, is finding a sales boss who is not of-the-